If you’re in the business of appliance sales it can be quote discouraging if you can’t seem to catch the purchasing trend of your target market. You can randomly set sales and then hope for people to come in and make a purchase, but the best thing to do is think about what customers are doing in the year and schedule your sales around that time. The best times throughout the year to feature your appliance sales include spring, early summer, and end of the year.
Spring
Every appliance seems to have a season. The appliances that you want to put on sale late winter and early spring include your laundry machines. As we all gear up for spring cleaning we are also purging our old appliances and bringing in the new ones. You might get a boost in laundry sales during this time and maybe refrigerators as well have to do a thorough kitchen cleaning. Try to find a way to offer package deals and you just might witness your products fly out of the store.
Early Summer
When we’re getting ready for the nice hot summer one of the things we look forward to doing is cooking outside. Be prepared to sell your outdoor cooking appliances from stoves to any grills queens ny. Everyone is so eager to enjoy the summer with friends and family. This is the time for cookouts at the beach and lounging around the pool. If you entertain tons of guests you probably prefer to have them outside, and an outdoor stove, grill, and fridge will make your life so much easier during those moments. When you get quality appliances for a bargain, that makes the purchase even more convenient.
End Of The Year
When the holidays roll around all we see on television is marketing for close out sales. It’s time to get rid of the current year’s models and bring in the new. That grill, stove, or fridge that we couldn’t afford in the spring is finally within our grasp. This is the time for major appliance sales. People are holiday shopping and a lot of these items are getting purchased as gifts. There are still others who are buying for themselves and prefer to catch a high end product at an affordable price. Try to place a nice discount on your top selling appliances during this time.
Conclusion
Appliance sales doesn’t have to be tricky to be successful. Just make sure you plan around the times people are set to buy. You definitely want to catch the purchases right around income tax time and spring cleaning, you want the early summer to sell your outdoor items, and you want the end of the year to clear out all of your old season stuff. If you don’t trust this assumption of purchase strategy just take a look at your sales history for your appliances and see which ones sold the most at what time during the year. Go three to five years back to get a healthy projection for your marketing plan, and then get to work and bring in those sales.
